Jimmy Choo is mentoring the next generation of fashion designers through the JCA London Fashion Academy, which he founded in 2021. The academy offers degrees in design and brand innovation, emphasizing entrepreneurship and business acumen. Recently, it launched an online store for students’ designs and opened the JCA Retail Gallery in London, showcasing student collections, many of which focus on sustainability using second-hand materials. Graduates like Olivia Black have received direct feedback from Choo, who stresses the importance of creativity and skill. Choo cautions against over-reliance on AI in design processes, advocating for genuine craftsmanship.
