The New York Liberty celebrated their victory in the 2024 WNBA Championship against the Minnesota Lynx. Meanwhile, the advertising market is showing positive trends for 2025, particularly for sports rights and live programming. Media executives noted an improved outlook post-election, despite a decline in traditional TV audiences. The global advertising industry is projected to surpass $1 trillion, driven by digital platforms. Live sports remain key for engagement, with significant ad revenue generated from events like the Olympics and Super Bowl. The rise of women’s sports, particularly the WNBA, presents new opportunities for advertisers, though spending is still disproportionately low.
