U.S. malls are experiencing a resurgence, particularly among younger shoppers. Research from Ipsos indicates that nearly 60% of consumers aged 18-34 frequent malls, compared to 48% of those aged 35-54. Generation Z is shopping in physical stores at rates similar to their grandparents, favoring brands like Macy’s, Gucci, and Apple. This trend suggests that younger shoppers could help revitalize traditional brick-and-mortar malls. CNBC explores this phenomenon at Freehold Raceway Mall in New Jersey, focusing on how these shopping destinations are adapting to attract a new generation of customers.
