Vuori, an athleisure brand launched in 2015 from a garage, has surged to prominence, recently raising $825 million and achieving a valuation of $5.5 billion with notable investors like General Atlantic and SoftBank. Competing against established brands such as Lululemon and Athleta, Vuori emphasizes quality and fit, cultivating a loyal customer base. Despite its rapid growth, analysts caution about the challenges in a crowded market and concerns over product quality. Vuori, projected to generate around $1 billion in annual revenue, is expanding globally with plans for more stores, aiming for sustained profitability while navigating consumer preferences.
