At the Meta Connect event in Menlo Park on September 25, 2024, Mark Zuckerberg showcased Orion AR glasses, wearing a shirt emblazoned with “Aut Zuck Aut Nihil,” reflecting Meta’s ambitious AI strategy. Despite initial investor skepticism over a $10 billion increase in spending, Meta’s stock rose nearly 70% by December 11. Zuckerberg emphasized AI’s critical role in revitalizing online advertising and underpinning emerging products like smart glasses. With nearly 600 million active users of Meta AI, the company aims to leverage its vast user base, targeting generative AI market leadership by 2025 and enhancing tools for advertisers, amidst challenges in website engagement.
