On December 25, 2024, Netflix set a record for the most-streamed NFL games in the U.S., with nearly 65 million viewers tuning in for two matchups. The Baltimore Ravens’ win over the Houston Texans averaged 24.3 million viewers, while the Kansas City Chiefs’ victory against the Pittsburgh Steelers averaged 24.1 million. The viewership peaked during Beyoncé’s halftime performance, attracting over 27 million. This event marked the beginning of a three-year partnership between Netflix and the NFL. Meanwhile, the NBA also saw increased viewership, with an average of 5.25 million viewers across five games, an 84% rise from 2023.
