The rise in athlete salaries, exemplified by Juan Soto’s $765 million MLB contract, has sparked significant growth for wealth management firms. As college athletes increasingly earn substantial income from name, image, and likeness deals, sports have become a major focus for wealth advisors. Former athletes are being integrated into wealth management teams to better relate to clients who face unique challenges, such as managing large sums at a young age. Advisors emphasize education and discipline, helping athletes navigate investments and avoid scams while planning for life after sports. Ultimately, the goal is to aid athletes in building long-term wealth and financial security.
