Research from the University of Queensland highlights that cognitive changes associated with aging can make older individuals more susceptible to self-directed ageism. Led by Professor Julie Henry, the study examines how the internalization of negative societal attitudes about aging affects older adults’ self-perceptions. As they age, individuals often depend more on past experiences and environmental cues, which can perpetuate feelings of inadequacy, such as doubts about learning new skills or making new friends. This internalization of ageist beliefs can manifest as self-doubt and concern over being judged based on stereotypes. The implications of self-directed ageism are significant; it has been linked to shorter lifespans, poorer physical and mental health, and cognitive decline, undermining confidence in taking on new challenges. To combat this, Professor Henry advocates for interventions that promote positive interactions between younger and older generations, as well as reducing ageist cues in society to lower the risk of ageism internalization. By fostering a more supportive environment, the negative perceptions of aging can be mitigated, allowing older adults to thrive. The research underscores the importance of addressing the harmful effects of self-directed ageism to enhance the well-being of older individuals.