Singapore’s three-Michelin-starred Restaurant Zen eschews traditional bottled water, opting instead for Nordaq, a sustainable water brand. Chef Martin Öfner emphasizes that all beverages and dishes utilize this locally purified water. Nordaq’s CEO, Johanna Mattsson, highlights their mission to eliminate single-use plastic by providing reusable bottles and reducing water transportation. The trend is echoed by other luxury hotels and companies like Be WTR, which aim to minimize their carbon footprint while boosting profits. With operations in multiple countries, these companies report significant waste reduction, with Nordaq claiming to have saved 5.7 billion plastic bottles globally.
