Toyota and Honda, often labeled as “boring” brands, excel in resale value thanks to their reliability, disciplined production, and effective pricing strategies. Their luxury divisions, Lexus and Acura, share similar strengths. CNBC examines how these brands achieved high resale values and identifies potential threats to their market position. Notable chapters include standout brand characteristics, the absence of sales incentives, and production discipline, alongside considerations of future risks. The insights provided highlight how these factors contribute to maintaining their value in a competitive automotive market.
