As college sports programs generate billions in revenue annually, private investors are increasingly interested in their valuations. CNBC has ranked the 75 most valuable NCAA Football Bowl Subdivision athletic programs, with Ohio State University leading at $1.32 billion, followed closely by the University of Texas at Austin ($1.28 billion) and Texas A&M University ($1.26 billion). Factors influencing valuations include conference affiliation, revenue, alumni numbers, and donor contributions. The rankings notably reflect the financial power of SEC and Big Ten schools due to lucrative media rights deals, with SEC schools valued at approximately $13.3 billion collectively.
