To address declining sales, fast-food chains are reintroducing chicken tenders and innovating their presentation, incorporating them into salads and wraps. Currently, nearly 50% of fast-food operators offer chicken tenders, a 5.7% increase since 2019. KFC has launched Original Recipes Tenders and declared a “chicken tenders war” against competitors like Chick-fil-A and Popeyes. Even McDonald’s has embraced this trend. The growing popularity of chicken tenders reflects a shift in consumer preferences, prompting fast-food brands to adapt their menus to recapture market interest.
