Social drinking, prevalent in many cultures, often serves to foster social connections during events like parties and gatherings. In East Asia, such drinking is especially critical for building professional relationships, with failure to participate seen as a potential career setback. However, recent research in Japan, Taiwan, and South Korea indicates that a higher alcohol tolerance among men does not correlate with better financial outcomes compared to those who drink less or cannot drink at all. This study, which surveyed around 3,500 men aged 25 to 59, focused on those with “Asian flush” syndrome, which complicates alcohol consumption for many East Asians due to genetic factors. Researchers concluded that while alcohol-tolerant individuals may drink more frequently, they do not achieve significantly better financial success in the workplace. A notable finding was that about half of the respondents reported some level of drinking intolerance, aligning with existing medical literature. The study underscores a cultural shift, where young people increasingly opt for sober living, suggesting that socializing and career growth need not hinge on alcohol consumption. Overall, the findings advocate for the notion that individuals should not feel compelled to drink for professional advancement.