Nissan Motor and Honda Motor are reportedly entering merger negotiations to strengthen their competitive position in the global automotive market. Plans include establishing a holding company and potentially integrating Mitsubishi Motors. Together, the alliance could yield over 8 million vehicle sales annually, positioning it among the largest automakers, though still behind Toyota and Volkswagen. Both companies have neither confirmed nor denied the reports, emphasizing ongoing discussions about collaboration. This potential merger follows earlier strategic partnerships between the two firms. Experts advocate for more industry consolidations to tackle competition from Chinese manufacturers and electric vehicle leader Tesla.
