Chrysler, once a prominent and diversified automobile brand, now finds itself diminished under the Stellantis umbrella, offering only two variants of a minivan amidst a stark decline in sales. From nearly 600,000 vehicles sold in 2005, sales plummeted to fewer than 125,000 in 2024, marking an 80% decrease over two decades. Ed Kim, president of AutoPacific, noted the brand’s chronic underinvestment. Concerns were raised when Stellantis hinted at the potential elimination of non-profitable brands, prompting Frank Rhodes Jr., a descendant of founder Walter P. Chrysler, to propose an investor group to buy Chrysler and Dodge. However, Stellantis assured that none of its brands were for sale, emphasizing that both brands are set for continued investment and have a promising future. Chrysler plans to introduce a refreshed Pacifica minivan in 2026, along with a new large SUV and a coupe or sedan based on the Halcyon concept unveiled in 2024. Chrysler brand CEO Christine Feuell reiterated the commitment to the brand’s longevity, citing investment in its future, which fans and stakeholders, including Rhodes, hope will revitalize the brand’s legacy in American automotive history.
