Luxury safaris are evolving beyond traditional “Big Five” wildlife spotting. Travelers now seek transformative, personalized experiences over merely luxurious accommodations. Writers like Lori Cohen note a growing desire among safari-goers for unique, engaging activities such as conservation efforts, cultural interactions, and specialized interests like photography. The luxury safari market is projected to grow from $1.7 billion in 2023 to $1.98 billion by 2032, influenced by trends towards conscious luxury and multi-country itineraries. Prices for luxury safaris start at around $600 per person per day, while ultra-luxury options can range from $1,500 to $10,000, featuring bespoke amenities and exclusive experiences.