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The Major Obstacle to Wealth Building, According to a Financial Psychologist

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Many Americans are facing financial procrastination, particularly regarding investing in 401(k)s or brokerage accounts, with nearly half reporting zero investable assets. This avoidance often stems from “complexity aversion,” a cognitive bias where individuals perceive investing as too complicated. Behavioral finance expert Amos Nadler highlights that this bias can significantly hinder wealth building, especially for those who are inexperienced with markets. Fear of making mistakes and losing hard-earned money keeps many from investing, even as inflation diminishes cash value. Delaying investment can mean substantial financial losses over time. For example, a 20-year-old investing $200 monthly could have over $1.25 million by retirement at 67, compared to $547,000 if they wait until 30. To combat this aversion and get started, individuals can open a brokerage account or participate in a workplace retirement account like a 401(k), which simplifies the process by allowing automatic contributions and offering diversified investment options. Engaging in these actions not only helps fight complexity aversion but also leverages the power of compound interest for future financial security.

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