Shoji Morimoto, a 41-year-old from Japan, turned an unlikely dismissal from his office job in 2018 into a thriving career as a “rental do-nothing” guy. His job involves offering companionship for various tasks, ranging from waiting at marathon finish lines to simply being present while clients partake in mundane activities like cleaning. With approximately 1,000 requests annually, Morimoto allows clients to set their own payment, earning around $80,000 in the previous year. His services cater to a growing demand for casual companionship, where people may seek company without the complexities of traditional relationships. Morimoto’s role often helps clients feel more comfortable in social settings, whether it’s attending a concert on behalf of a friend or providing moral support during significant life events like divorce. Despite enduring challenging situations, Morimoto appreciates the unique experiences his job offers, stating he seeks to live and enjoy life rather than merely sustain himself financially. This trend reflects a broader change in Japanese society, where many individuals, feeling socially awkward, prefer renting companionship instead of pursuing romantic connections. Morimoto’s approach has proven impactful, providing a judgment-free environment for those who wish to engage in social activities without the pressures of deeper relationships.
