Travel

Traveloka: The Importance of Localization Strategies for Engaging APAC Customers

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Caesar Indra, president of Traveloka, highlights insights from the company’s study on trends anticipated to influence the travel industry in 2025. Key findings suggest shifts in consumer behavior, technology adoption, and sustainability practices will play critical roles in shaping the future of travel. The study emphasizes the importance of adapting to these trends to meet evolving traveler expectations and preferences, ultimately enhancing the travel experience. Indra underscores Traveloka’s commitment to innovation and responsiveness in navigating these changes within the industry.

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